Content creator?You're also an entrepreneur!Let us fund your startup.

You get 20% of the startup on day one — real shares, real shareholder rights. There's a catch: if you exit inside three years (because you ghost, or breach, or just walk), we buy your shares back at the price you paid for them — pennies. Inside three years, the equity isn't real if you bail. After three years, the equity is yours forever, with the full upside.

We're not soft on this. Three years of consistent content is what makes the startup worth funding. The clause is the price of the deal being good.

SHA Schedule 3 Part 4 — Compulsory Transfer. Early Leaver pricing: lower of nominal value or fair value, inside 36 months from the Effective Date.

Your content commitment is thirteen dedicated posts per quarter, plus a pinned post on each platform and a working link in bio. If you miss a KPI and don't fix it within fourteen days, your share of profit steps down — 51% → 25% → 12.5% → 0% over consecutive quarters. Resume compliance for one full quarter and you're back at 25%; two clean quarters back at the full share.

It's a cascade, not a cliff. We pay you something while you sort it out, and the door is always open to come back to the full deal.

Services Agreement clause 7.2 — cascading profit-share reduction on uncured KPI failure.

The studio appoints both directors of the operating company and holds a chairman's casting vote. Practically every operational decision — hiring, dividends, IP licensing, contract changes — is a Reserved Matter requiring studio consent. You don't get the steering wheel of the startup by default.

Your economic rights are robust — 51% of the profit, 20% of the equity, real protections against dilution and forced sale. Your governance rights are deliberately minority-positioned, because the structure is designed to put each party with what they're best at. You're brilliant at content. We're brilliant at running software startups. The deal is built around that.

SHA Schedule 5 — Reserved Matters (32 STTL items, 5 JV items).

If a piece of your content is defamatory, infringes someone's IP, or breaks the brand-safety guardrails (no political endorsement, no gambling/adult/firearms/MLM, no competitor cross-promotion), and the startup gets sued — you indemnify the startup. Liability is capped at the profit share you've received in that contract year. Meaningful, not catastrophic.

We carry professional indemnity insurance for app-side and operational claims. The split is normal — you carry editorial risk on what you say; we carry operational risk on the product.

Services Agreement clause 9 — indemnity and liability cap (annual profit-share cap).

Yes. Common stock, fully paid, real shareholder rights from minute one. The day-one grant is the headline. The catch is the Early Leaver clawback — if you exit inside three years, the shares come back at nominal value (pennies). After three years, the equity is yours, full upside.

Gross subscriber revenue, minus platform fees (Apple, Google, Stripe), marketing within an agreed quarterly budget, transaction and FX costs, taxes, hosting and infrastructure, dedicated support staff, professional and admin costs. What's left is the net profit you split with the studio. The studio pays each cost and reports them quarterly with an itemised statement. Anything over £400/line or £1,600/category per quarter outside the standard cost categories needs board approval.

A failed launch is a studio risk. You owe nothing back. Your equity and profit-share rights only claw back for creator-side breaches (not making content, breaking brand-safety guardrails, persistent breach). If the product doesn't find a market, you keep your equity, walk away clean, and we go back to the drawing board.

Yes — and we'd encourage it. The deal is templated, not one-sided. We've had it stress-tested by Harper James. If you want it stress-tested by your own counsel, that's a sign you're taking it seriously.

Two things. First, governance: the studio appoints both directors of the startup and holds a casting vote. You don't run the startup operationally. Second, in-category non-compete: while you're a shareholder and for 24 months after, you can't operate or invest in a directly competing product in the same category. Your wider creator business stays entirely yours.

Posts that visually feature the app interface, include a clear CTA (link in bio, “try it for free”, or similar), and explicitly reference the app as the source. Cadence is your call — front-load the quarter or pace it out, as long as the total lands by 11:59pm on the final day. Plus a pinned post on each platform and a working link in bio at all times.

Posts use agreed hashtags — #Ad and a brand-specific tag — and follow the brand-safety guardrails (no political endorsement, no gambling/adult/firearms/MLM, no competitor cross-promotion). Disclosure is a legal requirement and we don't compromise on it.

Yes. Outside the in-category non-compete (which only covers products that directly compete with what we build together), your content business, brand deals, and personal brand are entirely yours. We don't take a cut of anything outside the JVC.

Your pre-existing creator materials (handles, archive, voice, brand) stay yours. The new startup's IP — code, designs, brand, customer data — belongs to the operating company you co-own. The studio holds a perpetual licence to operate the product and keep running it if you ever exit.

Hiring above £50K is a Reserved Matter — needs studio consent. Below that, the startup's budget is the constraint. In practice the studio runs the operational hires; you focus on content. If you want to be more involved, we'll talk about it on the diligence call.

A small in-house core (1–3 senior operators per project) plus a vetted contractor bench called in per skill. AI-assisted development is mandatory across builds — that's how we hit the 8–12 week launch window without compromising quality.

Three to five active builds in parallel by month twelve. Tight enough that quality stays high, broad enough to learn what works. The first one — a multi-tenanted AI web app with a UK fact-checking creator — is in build now.

Bootstrapped in year one. Founder capital plus early profits fund the studio. Keeps the deal terms pure — no VC asking us to dilute creator-favourable economics. We may raise a small studio fund in year two on the back of year-one case studies.

Talk to us. We'll happily put you on a call with the legal team that drafted the templates, the engineer who'll lead the build, and (when the time is right) the first entrepreneur we signed. Operator-credibility is checked, not claimed.