Are you a Content Creator with an idea for a digital product?We back the ideas we believe in, then fund, build, and manage the entire startup with you.

You get 20% of the startup on day one. Real shares, real shareholder rights. There's a catch: if you exit inside three years (because you ghost, or breach, or just walk), we buy your shares back at the price you paid for them: pennies. Inside three years, the equity isn't real if you bail. After three years, the equity is yours forever, with the full upside.

We're not soft on this. Three years of consistent content is what makes the startup worth funding. The clause is the price of the deal being good.

SHA Schedule 3 Part 4: Compulsory Transfer. Early Leaver pricing: lower of nominal value or fair value, inside 36 months from the Effective Date.

Your job is thirteen dedicated posts a quarter, plus a pinned post on each platform and a working link in bio. Miss the count and don't fix it within fourteen days, and your share of the profit steps down: 51% → 25% → 12.5% → 0% over the next few quarters. Hit the count for a full quarter and you're back at 25%; two clean quarters and you're back to the full share.

It's a slope, not a cliff. We pay you something while you sort it out, and the door is always open to come back to the full deal.

Services Agreement clause 7.2: cascading profit-share reduction on uncured KPI failure.

We appoint both directors of the company, and the chair gets the deciding vote in any tie. Almost every operational call (who to hire, when to pay out profit, who can use the brand, what contracts to sign) needs our sign-off. You don't have the steering wheel by default.

Where it matters most, the deal protects you. 51% of the profit, 20% of the company, with real protection against being watered down or pushed into a sale. The control is deliberately on our side because you're brilliant at content and we're brilliant at running software startups. The deal is built around that.

SHA Schedule 5: Reserved Matters (32 STTL items, 5 JV items).

If something you post lands the company in a lawsuit, because it defames someone, uses footage or music you didn't have rights to, or breaks our brand-safety rules (no political endorsement, no gambling, adult, firearms or MLM content, no shoutouts to competitors), you cover the cost. We cap what you can be on the hook for at the profit share you took home that year. Big enough to feel; not enough to bury you.

On our side, we carry insurance for problems with the app or the way we run the business. The split is fair: you're on the hook for what you say, we're on the hook for the product.

Services Agreement clause 9: indemnity and liability cap (annual profit-share cap).

Yes. Common stock, fully paid, real shareholder rights from minute one. The day-one grant is the headline. The catch is the Early Leaver clawback: if you exit inside three years, the shares come back at nominal value (pennies). After three years, the equity is yours, full upside.

Gross subscriber revenue, minus platform fees (Apple, Google, Stripe), marketing within an agreed quarterly budget, transaction and FX costs, taxes, hosting and infrastructure, dedicated support staff, professional and admin costs. What's left is the net profit you split with the studio. The studio pays each cost and reports them quarterly with an itemised statement. Anything over $400/line or $1,600/category per quarter outside the standard cost categories needs board approval.

A failed launch is a studio risk. You owe nothing back. Your equity and profit-share rights only claw back for creator-side breaches (not making content, breaking brand-safety guardrails, persistent breach). If the product doesn't find a market, you keep your equity, walk away clean, and we go back to the drawing board.

Yes, and we'd encourage it. The deal is templated, not one-sided. If you want your own counsel to stress-test it, that's a sign you're taking it seriously.

Two things. First, governance: the studio appoints both directors of the startup and holds a casting vote. You don't run the startup operationally. Second, in-category non-compete: while you're a shareholder and for 24 months after, you can't operate or invest in a directly competing product in the same category. Your wider creator business stays entirely yours.

Posts that show the app on screen, point people at it (link in bio, “try it for free”, that kind of thing), and name it as the source. How you pace it is up to you. Post them all in the first week or spread them out, as long as the total lands by 11:59pm on the last day of the quarter. Plus a pinned post on each platform and a working link in bio the whole time.

Posts use agreed hashtags (#Ad and a brand-specific tag) and follow the brand-safety guardrails (no political endorsement, no gambling/adult/firearms/MLM, no competitor cross-promotion). Disclosure is a legal requirement and we don't compromise on it.

Yes. Outside the in-category non-compete (which only covers products that directly compete with what we build together), your content business, brand deals, and personal brand are entirely yours. We don't take a cut of anything outside the JVC.

Your pre-existing creator materials (handles, archive, voice, brand) stay yours. The new startup's IP (code, designs, brand, customer data) belongs to the operating company you co-own. The studio holds a perpetual licence to operate the product and keep running it if you ever exit.

Hiring above $50K is a Reserved Matter; needs studio consent. Below that, the startup's budget is the constraint. In practice the studio runs the operational hires; you focus on content. If you want to be more involved, we'll talk about it on the diligence call.

A small in-house team (1 to 3 senior people per project) plus a trusted bench of contractors we bring in for specific skills. AI-assisted development is mandatory across every build. That's how we ship in 8 to 12 weeks without dropping quality.

Three to five active builds running at the same time by month twelve. Tight enough that quality stays high, wide enough that we learn what works. The first one (an AI web app, built with a UK fact-checking creator) is in build now.

Bootstrapped in year one. Founder capital plus early profits fund the studio. Keeps the deal terms pure; no VC asking us to dilute creator-favourable economics. We may raise a small studio fund in year two on the back of year-one case studies.

Talk to us. We'll happily put you on a call with the legal team that drafted the templates, the engineer who'll lead the build, and (when the time is right) the first entrepreneur we signed. Operator-credibility is checked, not claimed.