Build a portfolio of equity in creator-led brands.
We work with agencies to fund and build software startups for the creators they represent. You bring the creator, we bring the build and the capital, and the three of us run each deal side by side. The agency holds 5% partnership equity in every startup we ship together — granted on day one, not a finder's fee. The 5% is on top of the fees, commissions, and retainers the creator already pays you.
Three criteria. All three.
- 01
100K+ engaged audience.
On at least one owned channel — YouTube, TikTok, IG, podcast, email. Engagement matters more than raw follower count. Saves and shares beat likes.
- 02
Entrepreneur energy.
They have an actual idea for the startup they'd build. They don't have to know how — that's our job. They have to want it.
- 03
A 3-year working temperament.
They take feedback. They ship on a schedule. They're not looking for a brand deal dressed up as something else. The clawback isn't a deal-breaker for them.
Where the equity sits.
Granted on day one. Same trust posture as the creator's grant — common stock, real shareholder rights from minute one.
You're in the deal. Not adjacent to it.
Pre-filter against the criteria above. Don't bring us creators who'd waste their time pitching us.
Make the warm introduction and stay on the thread. We treat you as a co-pilot, not a referrer.
Sit in on the diligence call. Help the creator ask the hard questions. We want you sharp on the deal.
Be the first internal champion when the next person on your roster is ready. The partnership compounds because you've actually run the play once.
Stay in the loop through the build. Quarterly updates on every live startup in the portfolio. We send the numbers; you tell us where the next conversation is coming from.
What stays yours.
Exclusivity over your agency. The studio is one valuable thing you can do for your roster, not the only thing.
A cut of brand deals or any non-startup creator revenue. The 5% is partnership equity in each startup, full stop — never a tax on your existing business.
Veto on your other commercial relationships. We won't ask you to turn down work that pays your team.
To run the build. The studio runs operations; you run the relationship with your entrepreneur and your roster.
The partnership compounds.
The first deal is the slow one. We learn how you work, you learn how we work, and the first creator on your roster ships their startup. Six to twelve months later, the rest of your roster sees the model work — equity in their name, profit landing quarterly, content business unchanged.
From there it compounds. The next conversation isn't a cold pitch; it's an inbound from someone on your roster who saw their peer ship. The 5% stops being a single position and starts being a portfolio — partnership equity in three, five, eight startups over time, paying out quarterly. And it's additive: every fee, commission, and retainer the creator already pays you stays with you. Nothing about your existing book of business changes.
We're optimising for that, not for volume. We'd rather build with two creators a quarter through a partner who knows how to run the play than process fifty cold introductions that go nowhere.
What the term sheet acknowledges.
Both creator and agency sign a one-page acknowledgement that the agency holds 5% partnership equity in the startup and is named as an ongoing partner alongside the creator and the studio. The acknowledgement states, in plain language, that the agency's interest is disclosed to the creator and that nothing in the agency-creator agreement prevents the creator from accepting the deal. We share the template ahead of any introduction so you can stress-test it with your counsel.
Half an hour, no deck required.
Book a call. We'll walk through the deal economics, the disclosure approach, and answer anything that comes up.