A new revenue line. A sharper pitch. A real exit.
One creator on your roster, to start. We build the software startup, capitalise it, and run the business with them. Then the next creator, and the next. Two years in, your agency holds partnership equity in a portfolio of creator-led companies paying out quarterly. You walk into prime-creator meetings as the agency with an investment arm. Competitors don't have one.
Three phases. One partnership.
- 01
Pilot: the first creator ships.
We build a software startup for one creator on your roster, capitalise it from our balance sheet, and run the business with them. You sit in on diligence, stay close through the build. Once the quarterly cheques and dividends start landing for you and the creator, the first name on your roster owns a company, and you hold 5% partnership equity in it.
- 02
Roster: the portfolio compounds.
Once the first creator ships, the rest of your roster watches the model land. The next conversation isn't a cold pitch from us; it's inbound from a peer. By month 24 you hold four to eight partnership stakes, quarterly distributions stacking across them, behaving like a slow-build asset on the agency's balance sheet.
- 03
Position: you become the investment arm.
You walk into prime-creator pitches as the agency with a venture studio behind you. You don't just manage their brand deals; you decide which creators get backed. Most agencies sell representation. You sell representation plus a build partner with skin in every deal. When a portfolio company exits, your 5% pays pro-rata alongside the creator's stake.
Where ownership and profit sit.
5% partnership equity, granted day one. Common stock, full shareholder rights from minute one, same trust posture as the creator's grant. No tier scheme, no negotiated splits, no premium splits. Beneath the equity, a separate operating profit-share splits 51% to the creator and 49% to the studio. On agency-introduced deals, the creator's 51% share is split one more time: assuming the agency's standard 20% commission, the cash lands as Creator 40.8% / Agency 10.2% / Studio 49%.
Assumes the agency's standard 20% commission on the creator's 51% share.
You're in the deal. Not adjacent to it.
Pre-filter against the criteria above. Don't bring us creators who'd waste their time pitching us.
Make the warm introduction and stay on the thread. We treat you as a co-pilot, not a referrer.
Sit in on the diligence call. Help the creator ask the hard questions. We want you sharp on the deal.
Be the first internal champion when the next person on your roster is ready. The partnership compounds because you've actually run the play once.
Stay in the loop through the build. Quarterly updates on every live startup in the portfolio. We send the numbers; you tell us where the next conversation is coming from.
What stays yours.
Exclusivity over your agency. The studio is one valuable thing you can do for your roster, not the only thing.
A cut of brand deals or any non-startup creator revenue. The 5% is partnership equity in each startup, full stop. Never a tax on your existing business.
Veto on your other commercial relationships. We won't ask you to turn down work that pays your team.
To run the build. The studio runs operations; you run the relationship with your entrepreneur and your roster.
What four to eight stakes actually means.
Each stake pays quarterly distributions from net profit of the company it represents. Software startups in our shape carry 60 to 80% gross margin once they're past their first few customer cohorts, which means a meaningful share of revenue lands as cash. Your 5% of that cash flows to the agency on the same schedule the creator's 20% does.
Across four to eight stakes, those distributions stagger. Different companies hit profitability at different times, ride different growth curves, mature at different rates. The portfolio behaves like a slow-build asset on the agency's balance sheet, paying out alongside an unchanged book of brand-deal, retainer, and commission income. Nothing about your existing economics changes.
We're optimising for that, not for volume. We'd rather build with two creators a quarter through a partner who knows how to run the play than process fifty cold introductions that go nowhere.
By the fourth deal, this is part of your pitch.
By the third or fourth deal, the conversation with prime creators changes. You're sitting across from someone who has options. Other agencies pitch brand deals, audience strategy, talent representation. You can do all of that. You can also offer a partner studio that builds them a software company they own, fully capitalised by us, with your skin in every deal.
Most agencies don't have that to put on the table. The few who try tend to be in-house bets that take a year to set up and another year to learn whether they work. We're operational from day one, on terms you already understand because you've shipped them yourself.
That's the long arc. The equity is real. The bigger shift is what this lets you put in front of the next prime creator who's deciding which agency to sign with.
5% becomes a real number.
Software companies that scale find their way to one of three outcomes: a sale to a strategic, a recapitalisation, or a public listing. When that happens to a company in your portfolio, your 5% partnership equity converts pro-rata at the same valuation as the creator's stake. Same paper, same liquidation rights, same timing. We don't model exit returns on a marketing page; we'd rather walk through the math on a call.
One new agency a quarter.
Four a year. It's a working cap, not a marketing line. Every agency we partner with is one we'll run diligence with on each creator they send us, sit in on every build, and take the calls when a startup hits a hard week. We do that properly at one new partner per quarter. Past that, we start being a vendor instead of a partner, and we'd rather pass on a deal than become that for you.
Three criteria. All three.
- 01
100K+ engaged audience.
On at least one owned channel: YouTube, TikTok, IG, podcast, email. Engagement matters more than raw follower count. Saves and shares beat likes.
- 02
Entrepreneur energy.
They have an actual idea for the startup they'd build. They don't have to know how. That's our job. They have to want it.
- 03
A 3-year working temperament.
They take feedback. They ship on a schedule. They're not looking for a brand deal dressed up as something else. The clawback isn't a deal-breaker for them.
What the term sheet acknowledges.
Both creator and agency sign a one-page acknowledgement that the agency holds 5% partnership equity in the startup and is named as an ongoing partner alongside the creator and the studio. The acknowledgement states, in plain language, that the agency's interest is disclosed to the creator and that nothing in the agency-creator agreement prevents the creator from accepting the deal. We share the template ahead of any introduction so you can stress-test it with your counsel.
Half an hour, no deck required.
Book a call. We'll walk through the deal economics, the disclosure approach, and answer anything that comes up.